Psychological Associates
Who are Psychological Associates?
Based in St. Louis, Missouri, Psychological Associates (PA) was founded in 1958 by two young psychologists, V.R. Buzzotta, Ph.D., and Robert E. Lefton, Ph.D. They refined a model of behaviour that managers and salespeople could use to analyse and improve job performance.
The two founders’ Dimensional® Model of Behavior™ was applied to the sales and management side of business. Executives learned a collaborative leadership style, called Q4. Not only did they discover a practical way to manage more effectively, but many of them found it a life-changing skill.
After 50 years of use, the Dimensional Model has been validated on the job by countless organisations (hyperlink to client list) including many of the Fortune 500 companies, and serves as the cornerstone for all of PA’s leadership development efforts.
Baker Tilly Ryan Glennon were excited to be appointed sole affiliate to PA for Ireland and the UK through their merger with Polaris HR who had been successfully delivering the Dimensional® Model of Behavior™ methodology for the past three years.
Over the years PA pioneered several trademark tools of development, which are today recognised as classic best practices:
- Incorporating an executive’s own on-the-job experience to make workshop learning real
- Using questioning techniques designed to uncover people’s needs
- Role-playing a business conversation to apply newly learned skills and insights
- Developing greater self-awareness through feedback from teammates in the workshop
- Preparing a plan of action to resolve the real-life case when returning to work.
In response to clients’ evolving requirements, PA extended their comprehensive service to include, for example, executive coaching; talent management; performance management; succession planning; change management; and team building.
Today, PA continues to innovate and expand. Recent examples are blended-learning sales solutions and customised training in health care.
Our Methodology
These custom solutions are based upon the proven model we instil for building a high-performance organisation.

- Know where you’re going. An organisation’s mission, vision, and values establish the preparation and planning that must occur to drive it toward its goals. Likewise, using surveys, assessments, and other data-gathering tools, we begin to answer the question, “What do you want to achieve?” as we clarify our clients’ concerns and needs.
- Ensure people have what it takes. What will it take and who will you need to produce the changes or achieve the goals you require? What skills, knowledge, and abilities will your organisation need? This early stage of implementation defines your talent needs. Who do you have in place, who do you need to train, and who do you need to hire?
- Develop and enable them. We help facilitate the progress and success of our clients by building developmental solutions that can close skill and knowledge gaps within the organisation and provide developmental tracks that can qualify high-potentials for leadership roles more quickly.
- Help them stay on track. We can create tools to measure the progress of individuals, the organisation, and the effectiveness of our solutions — providing our clients with an objective method to evaluate the impact, value, and ROI of our services.




